Mi.Business.Console

for Promomed

Update: 07.10.2025

Last week: 39 week 2025 (22.09.2025 - 28.09.2025)

Last full month: August 2025

---

BRAND PORTFOLIO PERFORMANCE

One-pager

Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO
WoW	9 769	-4.2%	14.0%	0.3	22 377 464	-4.1%	10.5%	0.3	-6.1%
MoM	36 668	3.5%	14.1%	0.1	84 968 932	3.2%	10.6%	-0.1	2.8%
YTD	348 697	19.8%	13.3%	1.4	781 304 243	28.8%	10.0%	0.5	7.1%
MAT	479 099	21.5%	13.3%	2	1 014 022 006	23.9%	9.7%	0.6	3.1%
BRAINMAX
WoW	2 238	-7.2%	100.0%	0	7 562 946	-10.6%	100.0%	0	-7.2%
MoM	8 534	2.0%	100.0%	0	30 008 435	3.6%	100.0%	0	2.0%
YTD	89 226	81.2%	100.0%	0	309 065 967	77.9%	100.0%	0	81.2%
MAT	122 663	88.3%	100.0%	0	422 101 354	83.6%	100.0%	0	88.3%
GOLDLINE PLUS
WoW	11 812	-3.3%	44.4%	0.1	40 076 305	-2.7%	37.1%	0.1	-3.4%
MoM	56 909	-3.8%	45.9%	-0.9	188 693 462	-2.8%	37.6%	-0.8	-2.0%
YTD	590 348	-8.0%	45.8%	0.7	1 917 869 536	-4.9%	37.5%	0.6	-9.5%
MAT	777 673	-6.8%	46.0%	0.7	2 503 382 715	-5.0%	37.6%	0.1	-8.3%
MIGRENIUM
WoW	8 973	-9.3%	0.4%	0	3 299 713	-9.2%	0.5%	0	-8.8%
MoM	35 983	7.1%	0.3%	0	12 764 211	6.9%	0.5%	0	4.2%
YTD	320 302	-28.7%	0.4%	-0.2	113 360 697	-19.6%	0.5%	-0.2	4.8%
MAT	438 616	-26.0%	0.4%	-0.1	154 017 817	-10.5%	0.5%	-0.1	2.6%
MODELAX-N
WoW	24 933	-3.9%	18.6%	-0.2	14 944 750	-2.8%	14.2%	0	-2.8%
MoM	109 386	-0.2%	18.8%	-0.1	62 929 768	2.9%	14.0%	0.3	0.3%
YTD	1 078 306	-2.9%	20.0%	-2.5	586 188 940	20.8%	14.5%	0	9.2%
MAT	1 431 874	0.3%	19.9%	-1.4	760 374 272	27.1%	14.2%	0.8	7.6%
REDUXIN
WoW	8 788	-2.2%	33.1%	0.4	47 547 023	-0.8%	44.0%	0.9	-3.4%
MoM	40 074	0.3%	32.3%	0.7	219 573 916	1.5%	43.8%	1	-2.0%
YTD	408 758	-12.6%	31.7%	-1.1	2 227 784 817	-10.4%	43.6%	-1.9	-9.5%
MAT	536 808	-10.3%	31.8%	-0.7	2 904 274 302	-7.7%	43.7%	-1.1	-8.3%
REDUXIN FORTE
WoW	2 739	-14.6%	10.3%	-1.3	13 347 073	-12.8%	12.3%	-1.4	-3.4%
MoM	12 848	-2.5%	10.4%	-0.1	60 988 448	-1.5%	12.2%	-0.1	-2.0%
YTD	131 156	2.2%	10.2%	1.2	604 605 511	9.3%	11.8%	1.7	-9.5%
MAT	170 240	1.8%	10.1%	1	773 143 661	8.0%	11.6%	1.4	-8.3%
SALVISAR
WoW	11 368	-8.2%	1.6%	0	6 204 032	-7.2%	1.6%	0	-9.2%
MoM	42 810	13.5%	1.4%	0.2	23 255 651	14.8%	1.4%	0.2	1.1%
YTD	455 544	16.2%	1.6%	0.3	232 498 803	44.4%	1.6%	0.4	-2.9%
MAT	635 243	23.2%	1.7%	0.4	312 375 991	54.9%	1.6%	0.5	-4.6%

---

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	348 697	19.8%	13.3%	1.4	781 304 243	28.8%	10.0%	0.5	7.1%
BRAINMAX	89 226	81.2%	100.0%	0	309 065 967	77.9%	100.0%	0	81.2%
GOLDLINE PLUS	590 348	-8.0%	45.8%	0.7	1 917 869 536	-4.9%	37.5%	0.6	-9.5%
MIGRENIUM	320 302	-28.7%	0.4%	-0.2	113 360 697	-19.6%	0.5%	-0.2	4.8%
MODELAX-N	1 078 306	-2.9%	20.0%	-2.5	586 188 940	20.8%	14.5%	0	9.2%
REDUXIN CAPS	408 758	-12.6%	31.7%	-1.1	2 227 784 817	-10.4%	43.6%	-1.9	-9.5%
REDUXIN FORTE	131 156	2.2%	10.2%	1.2	604 605 511	9.3%	11.8%	1.7	-9.5%
SALVISAR	455 544	16.2%	1.6%	0.3	232 498 803	44.4%	1.6%	0.4	-2.9%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	479 099	21.5%	13.3%	2	1 014 022 006	23.9%	9.7%	0.6	3.1%
BRAINMAX	122 663	88.3%	100.0%	0	422 101 354	83.6%	100.0%	0	88.3%
GOLDLINE PLUS	777 673	-6.8%	46.0%	0.7	2 503 382 715	-5.0%	37.6%	0.1	-8.3%
MIGRENIUM	438 616	-26.0%	0.4%	-0.1	154 017 817	-10.5%	0.5%	-0.1	2.6%
MODELAX-N	1 431 874	0.3%	19.9%	-1.4	760 374 272	27.1%	14.2%	0.8	7.6%
REDUXIN CAPS	536 808	-10.3%	31.8%	-0.7	2 904 274 302	-7.7%	43.7%	-1.1	-8.3%
REDUXIN FORTE	170 240	1.8%	10.1%	1	773 143 661	8.0%	11.6%	1.4	-8.3%
SALVISAR	635 243	23.2%	1.7%	0.4	312 375 991	54.9%	1.6%	0.5	-4.6%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	9 769	-4.2%	14.0%	0.3	22 377 464	-4.1%	10.5%	0.3	-6.1%
BRAINMAX	2 238	-7.2%	100.0%	0	7 562 946	-10.6%	100.0%	0	-7.2%
GOLDLINE PLUS	11 812	-3.3%	44.4%	0.1	40 076 305	-2.7%	37.1%	0.1	-3.4%
MIGRENIUM	8 973	-9.3%	0.4%	0	3 299 713	-9.2%	0.5%	0	-8.8%
MODELAX-N	24 933	-3.9%	18.6%	-0.2	14 944 750	-2.8%	14.2%	0	-2.8%
REDUXIN CAPS	8 788	-2.2%	33.1%	0.4	47 547 023	-0.8%	44.0%	0.9	-3.4%
REDUXIN FORTE	2 739	-14.6%	10.3%	-1.3	13 347 073	-12.8%	12.3%	-1.4	-3.4%
SALVISAR	11 368	-8.2%	1.6%	0	6 204 032	-7.2%	1.6%	0	-9.2%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	36 668	3.5%	14.1%	0.1	84 968 932	3.2%	10.6%	-0.1	2.8%
BRAINMAX	8 534	2.0%	100.0%	0	30 008 435	3.6%	100.0%	0	2.0%
GOLDLINE PLUS	56 909	-3.8%	45.9%	-0.9	188 693 462	-2.8%	37.6%	-0.8	-2.0%
MIGRENIUM	35 983	7.1%	0.3%	0	12 764 211	6.9%	0.5%	0	4.2%
MODELAX-N	109 386	-0.2%	18.8%	-0.1	62 929 768	2.9%	14.0%	0.3	0.3%
REDUXIN CAPS	40 074	0.3%	32.3%	0.7	219 573 916	1.5%	43.8%	1	-2.0%
REDUXIN FORTE	12 848	-2.5%	10.4%	-0.1	60 988 448	-1.5%	12.2%	-0.1	-2.0%
SALVISAR	42 810	13.5%	1.4%	0.2	23 255 651	14.8%	1.4%	0.2	1.1%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

MODELAX-N

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

---

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

SKU #4

## [1] "MODELAX-N SOL RECTAL USE 12.9 MG/ML+102.6 MG/ML+625 MG/ML 5 ML #20"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

---

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

SKU #4

## [1] "MODELAX-N SOL RECTAL USE 12.9 MG/ML+102.6 MG/ML+625 MG/ML 5 ML #20"

---

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

AMBENE BIO

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

---

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

---

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

---

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

MIGRENIUM

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MIGRENIUM"

---

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "MIGRENIUM"

---

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

---

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

SALVISAR

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SALVISAR"

---

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "SALVISAR"

---

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

---

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

REDUXIN

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

---

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

---

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

REDUXIN FORTE

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

---

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

---

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

GOLDLINE PLUS

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

---

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

---

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

BRAINMAX

---

BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX"

---

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

---

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

---

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

---

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

---